The Importance of Fair Trade


fair trade

Fair Trade is a buzzword tossed around by many conscious consumers. Fair Trade is defined very simply by Fair Trade USA, an organization that certifies products as fair trade, as "fair." In other words, Fair Trade certification schemes ensure that farmers who grow commodities, such as the cocoa for the chocolate so many Americans crave, are paid fair wages.

Farmers in the Global South are "mostly on their own," according to Fair World Project, and face a slew of economic, political, and even environmental challenges. Fair Trade certification schemes are a means to help those farmers raise their income so they can rise above poverty and inequality. Fair Trade businesses are known as "Alternative Trading Organizations (ATOs). "They are businesses that choose to "take a fair trade path with their business and address issues of social justice, economic equity and poverty in their supply chains," as Fair World Project puts it. The ATOs are the mainstay of the fair trade movement, as they are the businesses that purchase commodities from the Global South farmers.

The chocolate industry serves as an example of why Fair Trade certification is so important. West Africa, namely the Ivory Coast and Ghana, supplies most of the world's cocoa. A Tulane University report cites surveys conducted in the Ivory Coast and Ghana in 2007 that found  child labor to be very prevalent in the cocoa sector. More than 50 percent of the children in agricultural sectors in the cocoa growing regions of the two countries work in agriculture, with 25 to 50 percent of them working in cocoa. Only five percent in the Ivory Coast and and roughly  10 percent of the children in Ghana who work in cocoa growing regions work for pay. Children working in the cocoa sector are often involved in hazardous work and subjected to child trafficking and forced labor. In 2009, the U.S. Department of State estimated that there were more than 109,000 children working in the Ivory Coast's cocoa industry, and about 10 percent of them were victims of human trafficking and/or enslavement.

There is an economic reason for the prevalence of child labor in the West African cocoa sector. Although the cocoa sector is a $16 billion a year industry, the average cocoa farmer receives only $30 to $110 a year, according to the advocacy group, Green America. West African countries are dependent on the cocoa sector. In Ghana, cocoa is 40 percent of total export revenues. Fair Trade USA guarantees farmers a minimum of $1,750 per metric ton, or $1,950 per metric ton of organic cocoa. If the world prices goes above $1,600 per metric ton, Fair Trade USA meets the world price and adds a $150 premium per metric ton, and $200 per metric ton for organic cocoa.

Many chocolate companies have announced commitments to buying Fair Trade certified cocoa, including Hershey, which is the largest chocolate company in the U.S. Earlier this spring, Hershey announced its commitment to source 100 percent "third-party certified cocoa" by 2020. Fair Trade USA is one of the three organizations Hershey has chosen to work with to certify its cocoa. The other two are UTZ and Rainforest Alliance. Other big name chocolate companies have also announced commitments to sourcing certified cocoa, including Mars, Cargill, and Nestlé.

Photo Credit: lilvanili


By Gina-Marie Cheeseman| May 31, 2013
Categories:  Eat

About the Author

Gina-Marie Cheeseman

Gina-Marie Cheeseman

Gina-Marie is a freelance writer armed with a passion for healthy living and a degree in journalism. Hailing from the dry, sunny Central San Joaquin Valley, she hasn't let the heat fry her brain!

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