Natasha Trenev

Natsha is married and is the president and founder of Natren Inc, a producer of quality probiotics. Her family supplied yogurt to King Peter II and continuing generations of the royal family of Yugoslavia, where she was born. Natasha’s parents decided to come to the United States when she was eight years old. Almost immediately upon arrival, her father founded Continental Culture Specialists. Continental’s yogurt product is still found in grocery stores around the nation. After graduating from UCLA, she joined her family’s business. She then took her knowledge of live cultures, and expanded her work. Knowing that the bacteria used to produce yogurt could fight existing ailments, she set out to offer these bacteria in a concentrated, more potent form than found in foods. Natasha called these bacteria “probiotics,” which means “for life” (as opposed to the widely known term “antibiotic,” or “against life”).